Entrepreneurship and innovation are important drivers for success, particularly in the Kingdom and across industryies sectors in every country. There is a need for graduates to have an understanding of an entrepreneurial and innovative approach to management in both the development of new businesses and in existing companies. This course will cover a range of topics including the definition of the ‘entrepreneur’ within a startup and corporate setting, the process of ideation and the evaluation of new conceptas and business opportunity recognition and concept development.