IED 220 New Ventures & Product Innovation



This is an experiential, industry mentor-led program: this course will enable students to 'learn-by-doing' through the development a fully formed business proposition for real intellectual property that has been developed in the Kingdom. The objective is to create a plan for commercialization and launch of a new product and/or new venture. The process will include students learning how to Creatively View Technology Opportunities; the Identification and Assessment of Opportunity: the Structuring and Packaging of a Validated Commercial Idea. In addition students will learn key skills including the development of real-world Strategy, Planning & Team Building: Integrating Continuous Feedback and Communicating Key Concepts to Different Audiences. Students will have access to First Mentors to support their program development
Course period06/4/17 → …
Course level200