Method and apparatus for scheduling broadcasts in social networks

A method, apparatus, and computer readable medium are provided for maximizing consumption of broadcasts by a producer. An example method includes receiving selection of a total number of time slots to use for scheduling broadcasts, and receiving information regarding the producer's followers. The example method further 5 includes identifying, by a processor and based on the received information, discount factors associated with the producer's followers, and calculating, by the processor and based on the received information, a predicted number of competitor broadcasts during each time slot of the total number of time slots. Finally, the example method includes determining, by the processor and based on the discount factors and the predicted 10 number of competitor broadcasts during each time slot, a number of broadcasts for the producer to transmit in each time slot of the total number of time slots.